Our Work
We provide custom solutions from our range of services (market research, community engagement and training) to clients.
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Birmingham City Council
ilera Health is the Community Engagement Partner for African Communities in Birmingham City. Our objective is to champion evidence based collaboration between African Communities and the council with a view to reduce health inequalities with African Communities.
Do Good Campaign
Black African communities in Birmingham city remain under-immunised. That stack reality jumped out during community engagement and stakeholder engagement. To address the inequality, questions were fielded during focus group discussions to obtain insights for solution. The community feedback that immunisation awareness campaigns should be in local language(s) and that it should leverage religious and community leaders. In collaboration and co-production with community organisations, we produced this campaign to improve attitude of Nigerians and Ghanaians in Birmingham city to immunisation. The campaign was circulated through religious and community organisation WhatsApp groups, BCC social media handles - led by YouTube channel, Waiting Room screens in 41 GPs and 53 Pharmacies in Wards accounting for 45-55% of target population, and on the back of 25 National Express buses in those Wards. Initial feedback about the campaign are positive.
For Nigerian community:
For Ghanaian community:
Cultural Insight Videos
Birmingham is a city rich in culture, diversity, and community spirit. To deliver truly person-centred care, Council and NHS employees must understand the cultural backgrounds of the Black African communities they serve. This short film introduces key aspects of Nigerian and Ghanaian culture, helping people build stronger, more respectful relationships with members of Birmingham’s Nigerian and Ghanaian community.
The video highlights:
• The importance of respect, especially in greetings and communication
• Why greetings, right-hand gestures, and patience matter
• How food, family, and faith shape daily life and relationships
• The role of faith, tradition and indirect communication
Understanding cultural values improves communication, builds trust, leads to better health outcomes, and fosters a more inclusive Birmingham for all.
These videos are distributed through BLACHIR Project Taskforce partners with estimated 70,000+ employees all over the city. Initial feedback suggests the videos increased cultural awareness about target communities among viewers.
For Nigerian community:
For Ghanaian community: